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Marketing Innovation

IRconsult’s mission is to act as a market maker in innovative technologies for a wide range of industrial B2B applications.

We offer:

  • Technology sourcing for technology adopters: Commonly known as Open Innovation, companies in complex technology fields increasingly realize these days that they cannot invent, source and market everything having understood it from zero themselves.

IRconsult has an interesting network of partners who seek innovative products and platforms, either as:

- application end-users: borrowing best practice from other industries to translate to their own applications.

- system re-sellers: system integrators need to “bundle” of increasingly diverse and complex technologies in their products. Against this background they must have an active program of sourcing technologies.

  • Market breakthroughs for emerging technologies : Commonly known as “Door Opening”, IRconsult focuses on helping innovative companies make significant breakthroughs in markets, be it geographic, technological or customer oriented. This can involve:

-  Positioning the technology in a value chain
-  Promoting product platforms with known “early adopters”
-  Participating in the productizing process as follows:

    

 

Zurich - Neuchâtel - Dublin - Chicago

info@irconsult.ch     www.irconsult.ch

 

 

last update : March 8, 2012



 
   
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