Outstanding management of emerging technologies is notable for the exploitation of market breakthroughs at critical moments. Key elements are:

• Timing – for market segmentation, targeting and positioning
• A single, identifiable and clear focus
• Clear message about business philosophy and mission
• Formal and informal market intelligence systems
• Well defined strategy and flexible tactics
• Innovative and modular approach to technology
• A sense of opportunism, the ability to seizing the moment

At IRconsult, we combine opportunism, strategy and creativity to help our clients make critical market breakthroughs.

See also "guerrilla marketing"