Who dares wins ! Why is it that small companies constantly win when they go up against bigger competitors who spend more on marketing ? Small companies can beat large ones time and time again by leveraging guerrilla marketing techniques.
Engaging in guerrilla marketing implies figuring out how to use unconventional marketing techniques to get maximum results with minimum investment – maximizing the ratio of inputs to outputs. Minimizing marketing expenditures leads to creativity. This type of «thinking out of the box» in turn leads to tactical programs and strategies that yield new customers, investor interest, strategic partners, and growing success.
IRconsult has long been a disciple of this philosophy when it comes to extracting the maximum advantage for clients in a marketing situation.
See also:
http://gurumailer.com/
Who dares wins ! Why is it that small companies constantly win when they go up against bigger competitors who spend more on marketing ?