Market strategies:
Initiating and developing ways of achieving desired commercial objectives.

Marketing environments:
Customization and installation of marketing administration systems.

Existing markets, new solutions:
"Door opening" potential OEMs customers where technologies match.

New markets, new technologies:
"Rifle shooting" - the intensive process of identifying, targeting and visiting "early adopter" type customers with a view to creating new markets.

Productizing:
Adding value by transforming technology competences into marketable products. View the productizing process.

Market testing:
Intensive testing of unproven technologies through accessing "early adopter" OEMs.

Market intelligence & research:
Gathering of all data relevant to the marketing decisions facing the client.

Leveraging:
Extending the lives of technologies through re-positioning or merging with other technologies.

Interim  management :
Acting as a CEO or CMO in  critical phases of a company's growth.

Coaching by example: 
Intensive training of  technologists  through hands-on short-term practical experiences and on-the-job training exercises.

The virtual US office:
Complete turnkey package for market entry: correspondence address, document and demo equipment distribution center, 1-800 number, rep. network management.  For more information, see Como or Cpathsolutions .

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