Accelerating Business Development

Specialized consulting for companies anticipating/experiencing:

• High, variable or low growth
• Product introduction, positioning or re-launch
• Transition from competence-based to market / product driven organisations (see productizing)
• Market, economic and political uncertainty
• Management transition and succession

IRconsult offers strategic marketing and business development:

• Market readiness
• Segment entry strategies
• Insights for new products and technologies
• New product definition
• Optimal development & utilisation of selling tools
• Alliances and partnerships in new markets
• Market channel selection
  – distribution
  – representation
  – OEM
  – house accounts
  – Value Added Resellers (VARs)
  – incubator management
  – direct subsidiary