Large corporations are paying an increasing amount of attention to Open Innovation. But how Open is the Innovation they practice? Serious impediments exist to managing innovation today:
Truly outstanding Intellectual Property (IP) is at a premium; everybody wants it.
Sometimes the IP is not properly checked out
Open Innovation can be perceived as R&D “on the cheap”
Deals are time consuming
Exclusivity is hard to define
Large company behaviour is like an oil tanker
– “boiler plate” format agreements slow the process right down
– innovation managers increasingly try to second guess budgetary availability which can be turned off and on like a water tap at a moment’s notice by financial controllers (“Don’t look for budget access in March, June, July or after October…”).
Perhaps the best way is resorting to the human factor: win the minds and hearts of the targeted technologists and keep their attention.
Well, nobody said it was easy…!